Monday, August 2, 2010

City Lights

This newspaper ad for Charlie Chaplin's City Lights appeared in the Rand Daily Mail, Johannesburg, 1931.

The design & type are classic (bordering on generic) but the copy is a hoot.

Clearly not afraid of hyperbole, patrons were promised "The King of Comedy in the supreme laugh sensation of the century. The greatest cure for blues, gloom and trouble ever concocted by the Sunshine Doctor of good cheer. A series of hilarious adventures to warm the hearts of the world".

The style of the title is synonymous with the 30's but the chunky letters and hand-painted feel give it a fresh feeling.
You can get a similar look with MVB Bovine from FontShop. Or you might like ITC Mr Chuckles, amongst others, from Fontscape. These sites are easy to browse and high quality, though for non-commercial or home use, you might want to do a separate search for free fonts.

BTW I'm looking forward to sharing a whimsical cityscape with you by Cape Town artist and illustrator, Julia Anastasopoulos. Look out for it soon.

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